Smirnoff Secret Service
JobSmirnoff
BrandCrispin Porter + Bogusky
Agency
In the 20s, sminorff (and its lovers) went through a dark period called "prohibition". to continue its legacy, it had to be smuggled around. a century later, we recreated this story with influencers, drama and a lot of hidden secrets. Shhhhh!
Launch
To launch the new Smirnoff bottle, we’ve created a mystery around it.
Literally.
A 4 package series that turn into posters telling the infamous story of the bottle.All of this was made to remember (not celebrate) those prohibition times when the bottle needed to be hidden.
CREDITSCCOs: "Marcão" Medeiros e André Kassu
Creative Director: Marcelo Rizério
Creative: Ayrton Bená, Kazuo Kubo, Lucas Ribeiro
Production: LANDIA
Audio: Supersonica